“Bulls do not win bull fights. People do”

Ready for bull-fighting: Easyfresh opens in Spain

You know, Spain is that place where all the women dress in tiered colorful skirts, and all the males run around with a black moustache in chaqué, where the landscape consists of mountains, red dry hills and beaches, and every night (because there’s siesta all day anyway) passionate tall and handsome toreadors with roses in […]

“There can be success only where is efficiency”

Warehouse Automation for Maximum Efficiency

Warehouse operations are as complex today as they have ever been. In today’s fast-paced business climate, customers increasingly demand and expect more from their warehouse and distribution centers. Their orders are more frequent, contain a larger proliferation of SKUs and require more custom-tailored solutions. There is simply no tolerance for delivery of a less-than-perfect- quality […]

“Size doesnt matter, its all about quality”

Big apples unusual weather produces fruit twice the normal size

A British supermarket is selling supersized Braeburn apples after unusual weather conditions in the spring produced a crop of giants. The latest frost for nearly 20 years in April meant fewer apples grew, with as much as 10% of the country’s Braeburn crop affected. However, farmers were surprised to find that the reduced crop had […]

“The people that love to eat is always the best people”

Consumers are influenced by flavor and taste as well as by the shape and appearance of the fruit

Consumers are influenced by flavor and taste as well as by the shape and appearance of the fruit. Oranges need to be sweet with bright orange peels. Mandarins should be easy to peel and red-orange in coloration. Peel thickness is also an important quality parameter. This influences transport quality, peelability and oil production characteristics. Thicker […]

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FRUIT ATTRACTION 2018

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