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A specialised vision in the Gulf Region. Reefer trades expanding and demanding trustworthy cold chain services

Supply Chain & Logistics Arabia, a focused conference on sharing new trands in the supply chain. Easyfresh CEO, Mr Rafael Llerena, will speak about the new trends in global and regional reefer trades.


Initiatives like Expo 2020, Vision 2021, E-Commerce boom are likely to create large opportunities in the GCC region across sectors. Logistics & Supply Chain sector will be a direct beneficiary form these opportunities. To help industry make the most of these emerging opportunities Infinity Expo is organizing Supply Chain & Logistics Arabia, a focused conference on sharing of best practice in supply chain management and supply chain technology deployment to improve efficiencies, reduce costs, mitigate risks and enhance profitability. Over the two days of the conference, a handpicked faculty will share insights into key priority subjects like supply chain design, predictive analytics, IoT solutions, warehouse automation, supply chain risk and resilience etc. The peer to peer interactions are likely to open avenues for long term cooperation.

One of the well reputed speakers in SCL Arabia (www.sclarabia.com ) is Rafael Llerena, Easyfresh CEO.

Mr Llerena was born in London, UK in 1964. He attended the University of Valencia and graduated in Economy magna cum laude in 1987. Given his family ties, during his University studies, he started to work in the shipping and logistics field. He accumulates a working experience over 35 years, having a strong management skills and a solid background in liner and reefer shipping. Rafael is fluent in Spanish, English and German. Currently he is Easyfresh CEO, The world's only global, neutral & dedicated reefer logistics suppliers ( www.easyfresh-logistics.com) . Rafael is licensed in a number of business areas related to shipping and logistics : Surveyor (Lloyd's of London) / Forwarder, Warehousing (Official Degree) / Insurance Broker (Official Degree) / Chartering Broker (ICS) / ... etc.

Easyfresh has come a long way since the beginnings of its previous and old business early past 20th century, always related to the international reefer business. Today Easyfresh is an innovative, specialized, market leading logistics organization, with over 8000 colleagues and operations in 140 countries around the world. Easyfresh brand name reputation is recognized globally, being today a key asset of this first class organization.

EASYFRESH remains being the only neutral, global and dedicated reefer logistics suppliers with a strong presence in all Europe, the Adriatic and the Mediterranean and gradually expanding in Asia, Africa and "The Americas ". Easyfresh has a clear and exclusive mission, developed globally by adding value to the seafreight with a worldwide focus but adjusting to the various local market maturity levels. The "glocality" as a combined global and local focus.

For more info, please contact : helpdesk@easyfresh-logistics.com 

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