The sheer size of these trade fairs is amazing. We’re talking about last week’s Berlin’s Fruit Logistica and about upcoming Dubai’s Gulf Food 2019. We just come back from Fruit Logistica and seems this year all expectations in exhibitors and visitors numbers have been exceeded. We are heading towards Dubai, and this top trade show is expectedly offering likewise tremendous attendants numbers.
But: ‘How much business is really done? How many deals are closed?’ A lot of the activity will be all about building brand awareness, but the teams attending must have ambitious targets for sales. This is what we do, when planning our attendance to these huge trade shows . Get me (at least) one new customer and this shall pay back all efforts !
More info at : https://www.easyfresh-logistics.com/news.php?nid=216