“Life is adaptation and symbiosis.”

Creating successful strategic alliances in logistics

An alliance between Starbucks and PepsiCo created the popular drink “Frappacino”. The relationship moved Starbucks into the bottled-beverage market while PepsiCo gained an innovative product with a well-branded partner. Each met their strategic and operational goals. A perfect match. Knowingly or not, you have benefited from a successful strategic alliance. Companies have proven that they […]

“Build a company from the customer back, not from the company out.”

Opinion: The role of trade in sustainable development

Trade keeps goods, services, and capital flowing. Whether it be ending hunger and poverty, providing decent work and economic growth, industry, innovation and infrastructure, and sustainable cities and communities, trade is a common thread woven throughout the goals’ targets — not just in SDG 17 where it is mentioned briefly. That’s because trade can be […]

“The mind that opens to a new idea never returns to its original size.”

Europe should look to Croatia for sourcing exotic fruits

“When I was first contacted by a grower in Croatia, offering me kiwano and some other lesser known exotic fruits, I thought he was joking. However, once I started doing some research and found out that they were already being sold to the Netherlands, I became really excited and wanted to be a part of […]

“Change is inevitable. Progress is optional.”

Adaptability wins races

by Paula Stefan / TransREporter In just a decade, Easyfresh has emerged as one of the leaders of the logistics sector. Its founder, Rafael Llerena, a seasoned entrepreneur with 35 years of experience in shipping, spearheaded the company to turn it into a dedicated reeferlogistics suppliers with a strong presence in Europe, the Adriatic and the […]

“Difficult roads, often lead to beautiful destinations.”

Fresh avocado market growth faces number of challenges

Recent reports show that big markets such as China and Western Europe are rapidly developing a taste for avocados. In 2017, China increased its avocado imports by more than 1,000 times and it is projected to continue to grow. Europe has increased its consumption by 150% in the last decade which is still 3 times […]

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