“If you treat glass right, it doesn’t crack.”

Message to leaders and investors : Don’t drop the glass ball !

2021 will be the year of transition. Society can start to look forward to shaping their futures rather than just grinding through the present.

As consumer confidence returns, so will spending, with “revenge shopping” sweeping through sectors as pent-up demand is unleashed. That has been the experience of all previous economic downturns. The bounce back will therefore likely emphasize those businesses, particularly the ones that have a communal element, such as restaurants and entertainment venues. Food trades will play a role here, as they have been doing throughout the various phases of the pandemic.

That isn’t to say that consumers will act uniformly. Countries with older demographics, such as France, Italy, and Japan, are less optimistic than are those with younger populations. Food eaten, food culture and food trends are therefore varying from country to country.

Anyhow, present year and beyond, expect food and drink companies to create mental and emotional wellbeing solutions, deliver on new value needs, and use brands to celebrate people’s identities. The “feed the mind” – policy will surely go forward. Innovative food and drink formulations will offer solutions for mental and emotional wellbeing that will create a new foundation for healthy eating.

Likewise brands will be challenged to respond to new definitions of trust, quality, and “essential”.

As the experts try to predict food consumers’ behaviour they all conclude that we are sailing towards a more complex, but mucch bigger global food market . It is obviious that there will be new products, new producers, new markets, new winds and, all in all, from the global pespective ; more population. So more food to transport. Therfore, food and its logistics shall be good investments during the next 5 to 10 years.

Source; Mckinsey & Mintel

2 thoughts on “Message to leaders and investors : Don’t drop the glass ball !”

  1. Bravo. But what if ‘revenge shopping’ is facing a shortage of (reefer) boxes and for quite a while, I reckon.

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